Midan Marketing Principals Michael Uetz and Danette Amstein will reveal six different segments of meat consumers based on our December 2016 study of 2,000 meat eaters across the United States.
We developed a distinct profile of each segment that offers a multi-dimensional view of their meat attitudes, shopping habits, preparation behaviors and purchase drivers.
For packer/processors and retailers, this in-depth analysis can have important applications for product development, labeling, messaging, merchandising and more. Our deep-dive into these consumer segments can help you zero in on who your customers are and what makes them tick.
Are your customers Voracious Carnivores or Urban Eclectics? Sign up for our webinar to find out, and open the door to endless opportunities to use segmeation to identify and target your customers.